Yesterday’s day two at SES London was pretty interesting, again. I’m not going to do an in-depth review or cover those session in all detail, others do that better than I. But I want to do a quick link-shoot-out to a couple of reviews and slides worth having a look at.
The first session I’ve been to, was called Social Media 101 by Lisa Myers of VerveSearch. Lisa got a solo presentation (which apparently was the first time SES did this kind of format – but honestly, I liked it – it’s always a problem if you just have 10 or even 20 minutes speaking time, there’s no way to cover something really in-detail) which was quite interesting. Even though presenting all basics in Social Media it was a great overview and good start for companies not being in Social Media already.
- The live coverage can be found at seo-chicks.com
- The slides of the presentation are available on SlideShare
- And you really should have a look at “Is Social Media a Fad?” – it’s worth watching it!
Another session which was really interesting was targeting Real Time SEO – especially focussing on Google News. Andrew Girdwood did a great wrap-up of that session. Especially Brent Payne of Tribune provided some really useful insights, not only but including:
- Google has massively slowed down how fast a 301 redirect will pass the relevance from a changed G-news URL. His guess is that this is done to prevent spamming the news index.
- Brent also states that the Tribune can confirm that Google is still pretty bad in finding the original source of a news story. Especially when the source is just a reference within a paragraph.
The full wrap-up can be found over at Andrew’s blog.
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thanks for the coverage and the links Bastian
Glad you liked the session.
Hi Lisa – it was a pleasure, thanks for the slides!