SEO

As I mentioned yesterday, there is a possibility to prevent Google from using the ODP description - and this also works for Yahoo! search results. But sometimes this is not the only source where Yahoo! gets it’s (editorial) SERP snippets from: In many cases they’re using their descriptions from the Yahoo! directory. So its kind of a consistent further development to support a tag (value) which prevents Yahoo! from doing so. weiterlesen

Do you sometimes ask yourself why Google displays a search result summary you neither have created (by using the meta description tag) nor can it be found on the page itself? This happens because Google then decides to use the description from it’s Open Directory Project (short: “ODP”) – most likely because in Google’s opinion this snippet is more relevant then the available meta data and / or the page content itself. weiterlesen