Must read posts for Sep. 10, 2008

Just some quick links defenitely worth reading:

• Measuring SEO: why rankings are worthless – Eduard Blacquière talks about why not to worry about search rankings anymore but to focus more on other metrics. Interesting point of view (but still you need rankings to reach / measure…).
  
• SEO Mastermind Aaron Wall Brings Bad News – Jon Rognerud does a big interview with SEOBOOK author Aron Wall covering a lot of interesting stuff like LSA, traffic generation, etc.
  
• 6 Unique Content Ideas to Boost Your Website’s Value & Link-Worthiness – some content ideas from Rand over at seomoz.org, also do not miss the comments over there.
  

Check it out!